Who are New Guard Coatings?
Our Story
New Guard Coatings was founded with a simple mission: a global reputation to protect. New Guard Coatings was founded in the United Kingdom in 1977 by Alan and Paul Cooper. After being the top provider of industrial coatings in the UK for almost 40 years, New Guard Coatings made the decision to move over the United States of America in 2014. A virtual entity was initially created in Delaware, with a physical operation opened in Houston, Texas in January of 2017. New Guard Coatings remains a premium provider for industrial coatings solutions in the USA, with a vast amount of experience both locally and through the wider group.
A Trusted Partner in Industrial Coatings
At New Guard Coatings, we specialize in supplying high-performance industrial and protective coatings to businesses across the United States and beyond. As an official distributor of globally recognized brands like Jotun, we provide coatings that meet the highest standards in durability and protection, whilst being able to offer solutions that meet most specifications, approvals and accreditations.
We are able to offer industrial coating solutions for most types of substrate and applications, but with a specialism in the USA for steel & metal and building maintenance, including roofing, flooring and sidings. We can offer solutions for both new build and maintenance projects.
We are able to offer industrial coating solutions for most types of substrate and applications, but with a specialism in the USA for steel & metal and building maintenance, including roofing, flooring and sidings. We can offer solutions for both new build and maintenance projects.
We work closely with manufacturers, contractors, and facility managers to ensure they get the right products for their applications—whether that means corrosion-resistant coatings for industrial structures, marine-grade solutions, or decorative finishes designed for long-lasting aesthetics.
We can offer you a wide range of coatings designed for multiple industries, including:
- Protective Coatings – Heavy-duty solutions for industrial assets, designed to prevent corrosion and withstand harsh conditions.
- Marine Coatings – High-performance coatings that protect vessels and offshore structures from environmental damage.
- Floor Coatings – Tough, chemical-resistant coatings for commercial and industrial flooring.
- Building Maintenance – products for both new build and maintenance, for most factory environments including roofing and siding projects.
Why Choose New Guard Coatings?
1. Unmatched Product Knowledge
We don’t just sell coatings - we provide expert guidance to help businesses choose the right solutions for their specific challenges.
2. Global Product Sourcing
Through our extensive partnerships, including our role as a Jotun distributor, we offer access to some of the best coatings in the world.
3. Fast & Reliable Supply
We understand that downtime costs money. That’s why we prioritize fast delivery and dependable service, ensuring businesses get what they need when they need it.
4. Commitment to Quality & Compliance
All of our coatings meet industry regulations and standards, giving businesses confidence in long-term performance and reliability.
Partner With Us
At New Guard Coatings, we’re more than just a supplier - we’re a strategic partner dedicated to helping businesses protect their assets with the best coatings on the market.
To learn more about our coatings or to request a consultation, contact New Guard Coatings today.